When I started a business more than 15 years ago, I had lunch with the founder/owner/president of an international environmental engineering company. This company was, at the time, my biggest client. I had once been a long-term employee of the firm as well. So, I was bit nervous and a little intimidated. He asked me [...]
The internet is no longer in its infancy. It may be approaching, or is already in its teen age years, depending on who you ask and what happens in the next few years. Back in the 90's, when I first starting using it, getting around was slow for the most part. Aside from websites that [...]
More is better. This consumption-based philosophy seems to pervade our way of thinking, our way of doing business, our choices and actions—in short, our way of everything. Most companies base their success on bringing in increasing amounts of revenue, creating more products, and growing more customers. It’s a ‘constant growth = survival’ formula. But is [...]
You can't "Just Do It" in communication and public relations. I remember when I first graduated from college and my family began obsessing over my newly developed resume – what it should say, what it should look like, who else should review it…and on and on and on. Then my brother finally said to me [...]
Social media integration for values-based organizations brought 120 of us from across the U.S. together to muse about trends, best practices and challenges.
I know face to face communication with coworkers and clients matters, yet Yahoo CEO Marissa Mayer’s announcement that all employees now need to work in the office surprised me. Given Mayer’s appointment to the role at only 37 years old and pregnant with her first child, one might assume she would be an advocate for the flexible work/life balance for which so many parents of young children strive. This edict struck me as a significant step back in making the business world more hospitable for working parents.
Let’s do an event! The "event" idea comes up from time to time during client meetings. Setting aside your (and occasionally our) initial excitement so we can determine the potential newsworthiness of such an event is a necessary, but tricky, task. Usually what you, as the client, really wants is to see your name in print or on TV. But an event isn’t always the best way to accomplish this.
