Apparently it’s time for all of us PR people to rewrite our job descriptions. According to a recent New York Times article, the Public Relations Society of America (PRSA) is on a kick to develop a new definition for “public relations.” They’re kicking off a broad-based effort—with a campaign name and logo—seeking comments from the [...]
It’s often stated that “timing” is a unique skill or talent among the best comedians. But timing is no less critical to the success or failure of any marketing, sales, or public relations initiative. An article about dreams and how they help us strip emotions out of painful experiences and memories got me to thinking [...]
Holiday season is on its way, though for many stores it has already been here for a couple of months. Sometimes I wonder if retail marketers have a different calendar than the rest of us. What do you think? Why the rush Shopping in mid-September I was already seeing Halloween decorations. Then when Halloween weekend [...]
The last few years have been filled with the predictions of the “great newspaper demise” — and fears that the business model used by most magazines is unsustainable in today’s digital world. So I pick up on a theme seen here before in the pages of the Marketing Partners’ blog, specifically that I hope that [...]
Planning an event, especially at the last minute, can be a daunting effort. Any missteps can have critical repercussions for your brand down the line so it is important to develop a checklist while in your planning phase before you begin any active preparations. I've developed a top 10 list of the most important items [...]
Using your marketing data strategically seems harder than ever these days. There is more data available than at any time before — about your customers, communications, industry, services and web traffic. Yet in today’s volatile markets, strategically choosing and using marketing data to adjust your marketing efforts has never been more essential to success, and [...]
Last year, I wrote a post about the power of simple words, tying it to one of my family’s favorite past-times: Scrabble. It’s a lesson worth repeating. If you’ve ever worked with someone who enjoys using big words or lots of jargon, all in an effort to impress and confuse others, you know how frustrating [...]
