More Good Causes Hurt by Bad Ads
Inappropriate ads from major brands are no surprise. But it's disappointing to see more good causes hurt by bad ads in misguided social marketing campaigns.
Change Marketing: Best Picks 2013
We're rounding up our 2013 "best of" on change marketing. It’s rewarding (and sometimes surprising) to see what you respond to most.
Holiday shoppers: Do we have to give them everything they want?
I’m not referring to my three young daughters’ Christmas list. (FYI, there will not be a puppy under the tree this year.) I am referring to the holiday shoppers. I wonder: are retailers simply delivering what holiday shoppers want, or have they created a culture where consumers expect and even demand big discounts?
How NOT to Use Customer Demographics in Your Marketing
Yes, you read that correctly: How NOT to use customer demographics in your marketing. Under pressure to avoid making decisions based on intuition or hunches, small businesses and nonprofits may rely too heavily on the copious, free demographic research available today. Let’s look at two recent experiences that illustrate the 'data fog' problem, as well [...]
Family Traditions and Traditional Marketing Practices are Related
I received a delightful text message this past weekend. It was about my youngest son providing personal customer service at our family's 65-acre choose-and-cut Christmas tree farm. “Kate, I just returned from getting my tree. Your son took me out on the tractor and drove around to help me pick a tree. He treated us [...]
Selling the Customer Experience this Holiday
I've been reminded again this year how much theater and shopping have in common, especially around the holidays. The experience is everything. Theatrical debut My 9-year-old daughter just wrapped up her first performance in a main-stage musical -- Joseph and the Amazing Technicolor Dreamcoat. (She was FABULOUS, of course.) A local theater company celebrating their [...]
Pump Up Your PR Program with Community Newspapers
In the PR industry, the value of the traditional news release has been the subject of great debate. I, for one, am a firm believer in its value. The news release has its place in any public relations program as it provides a great way to get general news out about your organization. Upcoming events, awards, [...]
