In public relations, the “holy grail” is getting our client an interview with the media in hopes of having a wonderful story result. To help our clients prepare for interviews, we often provide media training for key people within the organization. This includes those people beyond the CEO who are comfortable, personable, knowledgeable, good communicators [...]
Image via Wikipedia Storytelling Do you remember being read stories when you were a child or more recently, perhaps, reading to your own children? It always amazed me that my children wanted to listen to the same stories over and over again. With children the appeal often comes from the rhyming words, short [...]
Wikileaks has taken the world by storm, making thousands of confidential documents accessible to the masses. The introduction of social media to our age of information makes even the most sensitive information readily available, as is the case with the Iraq war logs that swept the web like wildfire. As marketers, it’s our job to find ways to harness this capacity for our brands, and for some, Wikileaks might have the right idea.
Image by DoktorSpinn via Flickr Quick and easy, three simple steps, amazing results in 30 days or less! Everywhere we look, we’re inundated with messages that offer the promise of fast, easy results. And in our immediate-gratification, attention-deficit society, if we don’t get fast, easy results, we’re not happy. In the public relations [...]
All of the attention on “social” and “new media” as well as the general opinion that the “old-fashioned newspaper is dead” have created a sense of abandonment among us traditional public relations professionals. It’s not that we don’t experiment and embrace change, of course we need to be open and positioned to capitalize on all [...]
While there are many resources available on how to select a marketing agency, (aka advertising agency, creative shop or PR firm), there is very little information on how to make the relationship work effectively once you have made your decision. After many years on both the client and the agency side of such relationships, I've [...]
