Design

Branding a Tragedy? America’s Shame.
Gallery
Branding a Tragedy? America’s Shame.

Communication and Marketing, Design

Branding a Tragedy? America’s Shame.

By Brad Pettengill|2017-07-15T13:16:41-04:00January 7th, 2013|Communication and Marketing, Design|

Following the recent tragic shooting in Connecticut, once again, each network has their own brand, literally, of coverage. Catchy phrases, judicious word choices and carefully crafted logos fill the screen as they each vie for market share, exploiting this incomprehensible act to get the best ratings. Of course we want to know what happened. And [...]

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Photography, Quality and Design: Hire a Pro or Use Stock?
Gallery
Photography, Quality and Design: Hire a Pro or Use Stock?

Design, Tools and Technology

Photography, Quality and Design: Hire a Pro or Use Stock?

By Brad Pettengill|2017-07-15T13:16:44-04:00October 29th, 2012|Design, Tools and Technology|

In 30 years as a designer, I have strategized photo content with clients, worked on composition, product position and propping, art-directed photographers, and worked with images in every shape, size, format and quality. With the advent of digital, I became a professional photographer too, shooting food, products, high end furniture, wind turbines, architecture, events, executive portraits [...]

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Logo Design: Is Boring and Ugly the new awesome?
Gallery
Logo Design: Is Boring and Ugly the new awesome?

Design

Logo Design: Is Boring and Ugly the new awesome?

By Brad Pettengill|2019-05-14T09:50:45-04:00October 1st, 2012|Design|

The world is full of bad, ugly and boring logos. Everywhere you look, someone has, in their mind, saved a boatload of cash by cobbling together some art done by their cousin or preschooler and the first typeface that struck their eye as they scrolled down the font list in Publisher. Which is usually comic sans. [...]

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Seven Things a Brand is Not (and Two It is)
Gallery
Seven Things a Brand is Not (and Two It is)

Design, Marketing Strategy

Seven Things a Brand is Not (and Two It is)

By Pat Heffernan|2017-10-05T14:37:51-04:00September 6th, 2012|Design, Marketing Strategy|

Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those in the field or by business people, it’s now commonplace to hear in everyday conversations: “My favorite brand is…” or “XYZ has a really good brand.” Perhaps it’s the popularity of Mad Men, or [...]

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The Top 6 Sustainability Infographics of 2012
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The Top 6 Sustainability Infographics of 2012

Design, Infographics

The Top 6 Sustainability Infographics of 2012

By Pat Heffernan|2017-07-15T13:16:46-04:00August 20th, 2012|Design, Infographics|

I thought the explosion of infographics and visuals on sharing networks would mean I’d have no problem finding 6 good ones on the subject of sustainability, but this turned out not to be the case. Ideas to make the world a better place can be powerful — and complex. It seems social math examples, process [...]

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Green Design 2012: New Choices?
Gallery
Green Design 2012: New Choices?

Design, Sustainability

Green Design 2012: New Choices?

By Brad Pettengill|2021-08-30T14:38:55-04:00August 9th, 2012|Design, Sustainability|

Sustainable design, green design, net-zero and environmentally conscious design are some of the popular terms used when referring to architecture, green building construction, product manufacture, and commercial services and processes that are materials-dependent, like cleaning or painting. But in marketing and advertising we also need to continue to consider our carbon footprint as we plan [...]

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For the Love of Logos
Gallery
For the Love of Logos

Design

For the Love of Logos

By Brad Pettengill|2017-07-15T13:16:48-04:00July 16th, 2012|Design|

When I was very young I was fascinated by logos. The bursts of color and energy of tiny oil company logos on the backs of my mom's credit cards, the clever, illustrative Velcro logo and the negative and positive space of the typographic Eaton logo. In 1974's Miami Dolphins vs. Minnesota Vikings Superbowl, I chose [...]

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