How to Remove the Curse of Knowledge from Your Writing
The more you know, the harder it is to remove the curse of knowledge from your writing -- baffling others with concepts and shorthand of your daily life.
Changing Minds: The science behind visual storytelling
Do you feel that? That tugging sensation on your heart? The science behind visual storytelling explains why, and what that means for changemakers.
Take a Weekly Digital Holiday
Summer brings annual calls to put away your digital toys and screens while you’re at the beach on vacation with your family, but my contention is that’s not often enough. I feel the need to take a weekly digital holiday to quiet my brain more often, and I suspect you may too. The Case for [...]
Synesthesia: What color are your letters?
I was listening to NPR a few Saturdays ago and heard a captivating story about ASMR, Autonomous Sensory Meridian Response, a condition where a person experiences heightened ecstatic sensations when listening to someone whispering, folding a napkin, or certain sounds created by repetitive motion, like tapping a pencil on a desk, or the clicking of [...]
This is Your Brain: Communication, Persuasion and Change
A spate of new brain science research is advancing understanding of how our brains work — and raising new questions about how to apply that knowledge to change minds.
Ethos, Pathos, Logos and Memes: What makes something go viral?
Getting a message to stick in marketing is a coveted goal. Having your message heard, remembered and even better, passed on, is one thing we all aim for in the marketing world. But creating a formula for getting your audience to take action—that’s the million dollar question. Ethos, pathos, logos A recent article in the [...]
Marketing Wuss or Wizard: Which Are You?
How can you tell when you’re being a marketing wuss or wizard? Here's a mental checklist of cognitive biases that might be affecting your thinking.
