Some things never change — for example, my aversion to our home phone ringing at any time of day. It's true, I cringe and sigh in total exasperation every single time the phone rings. I don’t mind the blinking on the answering machine at all (because “YES! I MISSED a call! Great!) But when the phone rings, [...]
A moment of silence is due for Google Reader. On March 13th, the sobering announcement of the upcoming demise of Google Reader hit us all hard. For those not familiar, Google Reader is a “content application and platform provided by Google that is an aggregator of content served by web feeds.” It is basically [...]
Indications of the rising power of visual communication surround us as consumers and marketers. But as visual content becomes the new norm, I confess I am beginning to find its rising dominance all but frightening personally, and professionally as well for the nonprofits, public agencies and triple bottom-line companies that Marketing Partners serves.
Every few months well-studied (and somewhat grumpy) grammarians publish a list of overused quotes, lazy language and/or misused phrases. These clichés don’t often appear in written form, but roll off the tongues of the masses countless times every day. Besides the obvious overuse of the words “like” and “ya know,” I have my own list [...]
My first introduction to Prezi was during a student presentation in my college class in spring 2011. I was impressed by its visually pleasing, cutting-edge style and noticed that many students quickly adopted Prezi for future assignments. I soon realized that this presentation revolution was not only spreading rapidly across my college campus, but also [...]
A fresh focus on how customers think tends to come up annually about this time of year for many of us. There’s nothing like planning for a new year to crystallize how important it is to understand your customers. How do they make decisions? How do they think? I’ve blogged and blabbed about the workings [...]
In today’s overcrowded media marketplace, nonprofits and values-based businesses struggle to achieve a shared communication goal — changing minds, the challenge of moving beyond creating awareness to motivating action. Thankfully, effective storytelling techniques are now recognized (and documented) as a shared solution to this increasing challenge. Today, you can either learn to tell stories that [...]
