Tools and Technology

Municipally Owned Telecoms: The Public Option

By |2017-07-15T13:17:06-04:00September 9th, 2010|Sustainability, Tools and Technology|

Image via Wikipedia When I first learned that the City of Burlington, Vermont was investing in a fiber optic telecom network, I knew I had moved to the right place. Competition is essential in narrow industries such as cable television and Internet service, which outside major metro areas are often dominated by a single for-profit [...]

Comments Off on Municipally Owned Telecoms: The Public Option

Copyright, Creative Commons, Words and Photos: Everything you need to know

By |2021-08-30T10:40:49-04:00September 3rd, 2010|Tools and Technology, Words, Language and Labels|

Whatever the cause, there seems to be significant confusion about the when, how and under what circumstances it's OK to use materials you or your employees did not create. Let's look at a few common stories to illustrate the issues, and then we can turn to several of the excellent resources available online. (Please note that our suggestions are based on our experience and are not a substitute for legal advice from a licensed legal professional.)

Comments Off on Copyright, Creative Commons, Words and Photos: Everything you need to know

Metrics and Value: How Marketers Convey Success

By |2017-07-15T13:17:07-04:00August 19th, 2010|Best Practices and Tools, Measurement, Metrics and KPIs, Tools and Technology|

An article in eMarketer caught my attention recently. Entitled “Focusing on Analytics and Accountability,” the article was a discussion about how marketers are working to establish stronger measurements to support marketing effectiveness. Although establishing success metrics is a fundamental component of our firm’s process and always has been, the concept of measuring marketing effectiveness seems [...]

Comments Off on Metrics and Value: How Marketers Convey Success

Web Fonts: The New Face of the Web

By |2017-07-15T13:17:09-04:00July 16th, 2010|Design, Tools and Technology, Website Design and Development|

You may have noticed, in your travels across the Web, that while web pages have a nearly infinite variability in their overall designs, the fonts on those pages are extremely limited. If you haven't noticed, go ahead and surf to a few pages right now. Go ahead; I'll wait. Most web sites rely on a [...]

Cooking with CMS

By |2017-07-15T13:17:09-04:00July 8th, 2010|Tools and Technology, Website Design and Development|

Making a website isn't as hard as it used to be, even if making a good website is as hard as it ever was. The same can be said for cooking. The microwave made cooking a full meal possible for those who could previously only make toast. Sure the "TV Dinner" has been around for [...]

Comments Off on Cooking with CMS

Laptops as Fishing Rods?

By |2017-07-15T13:17:09-04:00June 16th, 2010|Research, Sustainability, Tools and Technology|

What's the one thing developing countries need to succeed? When first asked this question I would be likely say the infrastructure to secure food, water, and shelter. After more consideration, education would be my likely response, remembering the research papers I'd written in college that identified the critical role of education for developing social and [...]

Comments Off on Laptops as Fishing Rods?

Internet Trends 2010, by Morgan Stanley’s Mary Meeker

By |2017-07-15T13:17:10-04:00June 9th, 2010|Advertising and Media, Communication and Marketing, Tools and Technology|

The Pace of Change Continues to Accelerate For someone like me, the best thing about Mary Meeker’s annual Internet Trends presentation is it’s just packed with data. The charts are sometimes too packed, in fact, and more than one viewing is a must to take it all in. But it’s always revealing, and usually inspiring. [...]

Comments Off on Internet Trends 2010, by Morgan Stanley’s Mary Meeker
Go to Top