The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind lately. One reason is a recent experience I had when filling out a form to participate in an online forum with people from around the world. The gist of [...]
I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and marketers: those who love Twitter chats, those who hate Twitter chats, and those who haven’t tried them yet. I [...]
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically different frame for others. At first you resist the implications, thinking all that’s needed is more education or better communication. Then, if you are listening well, you come to realize you’re [...]
Five Fantastic Free (and Easy-to-Use) Visual Resources for Writers would be a better title for this post. I must confess that for me, the easy-to-use part is even more important than the free factor. In an earlier post I wrote about my discomfort with the online trend away from words and toward anything visual. But while writers and content marketers want to be read, original photography can be unaffordable, stock photography can get boring and few of us have regular access to a graphic designer with the time available to help develop original visuals to match our blog and content generation schedule.
Let's continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post we will explore the wordmark. (In the first in this series of blog posts, Logo, Corporate Identity or Brand—What’s the Difference?I briefly explored these three marketing essentials and their relationship to each other. [...]
It has been reported that the two most tired, reviled expressions used in 2012 were the acronym YOLO (You Only Live Once) and the politician's term for the U.S. convergence of various tax and financial policies known as the "fiscal cliff." I won't argue the validity of this assertion, as one of my favorite [...]
Indications of the rising power of visual communication surround us as consumers and marketers. But as visual content becomes the new norm, I confess I am beginning to find its rising dominance all but frightening personally, and professionally as well for the nonprofits, public agencies and triple bottom-line companies that Marketing Partners serves.
