Just before the turn of the year, we’re rounding up our most popular posts from the Marketing Partners team in 2013. Since every team member participates in our challenging schedule of two blog posts a week, year after year, it’s rewarding to see what you respond to most. Scroll on for our “best of” on supercharging your marketing communications to create the change you want to see.
Our Best of 2013 Picks
- Brad developed an extended series of blog posts in 2013 about different design approaches for logos, and the distinctions between a logo, brand and corporate identity. We’ve collected these fundamentals in one place for start ups, or to spark ideas for you seasoned veterans with a new product, program or service. Logo Design & Corporate Identity Fundamentals
- Sustainability is a constant focus for us and our clients, so it comes as no surprise that one of our most popular posts featured the top 5 sustainability infographics of 2013.
- Print still happens, and the popularity of Dave’s checklist post for bullet-proof prepress file preparation seems to indicate printer problems still occur.
- Change marketers face few more volatile arenas than the media we use to reach our audience. Sally tackled the strengths and limitations of different media channels in her popular post.
- Hiccups are bound to happen in PR and reporting, so Kate shared a story or two about how, when and if a retraction or correction should be sought from the media.
- Revealing new research on the psychology of words, word use, pronouns, and social issues resonated with (or startled?) many readers.
- Amy shared a story about a suburban lawn, social norms, and reframing that has reportedly ignited a rush on the National Wildlife Federation.
Looking Ahead
What’s your favorite post from 2013? What would you like to see more of from us in 2014? Tell us in the comment section below, or drop us a note.
We have some really great things in store for the coming year, so here’s to a year of fresh ideas for the modern social change marketer. We invite you to subscribe to the blog and hope it will become part of your marketing inspiration for the new year.
