The internet is no longer in its infancy. It may be approaching, or is already in its teen age years, depending on who you ask and what happens in the next few years. Back in the 90's, when I first starting using it, getting around was slow for the most part. Aside from websites that [...]
More is better. This consumption-based philosophy seems to pervade our way of thinking, our way of doing business, our choices and actions—in short, our way of everything. Most companies base their success on bringing in increasing amounts of revenue, creating more products, and growing more customers. It’s a ‘constant growth = survival’ formula. But is [...]
TED has challenged (and complimented) the advertising industry for the third year in a row by identifying 10 TV ads deemed worthy of being promoted as “Ads worth spreading.” “Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising -- the ads that people want to see, and share [...]
You can't "Just Do It" in communication and public relations. I remember when I first graduated from college and my family began obsessing over my newly developed resume – what it should say, what it should look like, who else should review it…and on and on and on. Then my brother finally said to me [...]
A moment of silence is due for Google Reader. On March 13th, the sobering announcement of the upcoming demise of Google Reader hit us all hard. For those not familiar, Google Reader is a “content application and platform provided by Google that is an aggregator of content served by web feeds.” It is basically [...]
Let's continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post we will explore the wordmark. (In the first in this series of blog posts, Logo, Corporate Identity or Brand—What’s the Difference?I briefly explored these three marketing essentials and their relationship to each other. [...]
Social media integration for values-based organizations brought 120 of us from across the U.S. together to muse about trends, best practices and challenges.
