A few weeks ago, I stopped my home delivery subscription to the local newspaper. They were having delivery issues and I finally decided that home delivery of a local printed newspaper (or concern about lack of delivery) was unnecessary. I have now officially contributed to the dramatic decline in newspaper circulation. I consume most of [...]
In Part 1 of this series, I described exactly how I designed an experiment to test (at minimum risk) whether or not it is possible to recycle a blog post without hurting SEO (search engine optimization). That is, I was interested in finding out whether or not Google would notice and apply the dreaded duplicate [...]
A good friend and neighbor just happens to be an applied mathematician interested in modeling a variety of physical, biological, and social phenomenon (he’s a super smart guy). Much of his work with numbers and data is way over my head but a recent study grabbed my attention. Chris Danforth and his students at the [...]
I love it when a lesson in my personal life reinforces a lesson in my professional life. It makes great fodder for this blog. Let me explain. In early January I received my latest issue of Cooking Light magazine. I have been a long-timer subscriber and it’s my favorite magazine. Each issue is full of [...]
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used interchangeably. There are significant differences though, and building a solid understanding of these three terms is valuable for every marketer. What is a Logo? A [...]
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by the difficulty of finding a company or individual’s social media handle so I can follow them. I have finally come to the conclusion that the major reason for [...]
This time of year, commercials take center stage. Last year, I wrote about Super Bowl "Monday" and how TV news programs would be buzzing about the Super Bowl commercials the day after the big game. Which ones hit the mark, which ones didn’t? Nielsen Wire research confirms what we need to remember every year at [...]
