Where is Your Customer in the Social Media Space?
How do you know if your customers, especially B2B customers, are using social media networks? If they are, how and where? Two free research-based tools can help.
7 Questions for Your Marketing Strategy: A Checklist
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then just before the subject is about to slip from short-term memory, I see the book. So it was recently when I saw The Checklist Manifesto: How to Get [...]
Internet Trends 2010, by Morgan Stanley’s Mary Meeker
The Pace of Change Continues to Accelerate For someone like me, the best thing about Mary Meeker’s annual Internet Trends presentation is it’s just packed with data. The charts are sometimes too packed, in fact, and more than one viewing is a must to take it all in. But it’s always revealing, and usually inspiring. [...]
