The trend is not good. In 2012 I set out criteria for evaluating quality infographics, lamented the overall lack of sustainability infographics to educate and inspire, but found 6 worth highlighting for you. Last year I found 5 infographics worth highlighting and reported although there was an abundance of sustainability visuals thanks to the rise [...]
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple bottom line company from others, you start to become uncomfortable. It’s as if you feel — this is not a conscious response I’m observing – it’s as if you feel [...]
In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in communication over the years because it reflected a growing awareness that language does not merely reflect the way we think: it also shapes our thinking. Today we know that if words and expressions [...]
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called social business marketing. Instead I want to share the latest developments in a field of critical importance to anyone who cares about positive, lasting change for good. (That [...]
Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and business customers care about.
Despite the distraction of a glorious summer weekend in Vermont, you’re likely to have heard the emerging rumblings of another Facebook data scandal over the past 48 hours. If you are responsible for the brand reputation of an organization that uses a Facebook page, you ought to be concerned. Facebook’s Secret Mood Experiment I’ll recap [...]
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a nonprofit startup client asked if there were guidelines for deciding when to do what first for your marketing strategies. I quickly sketched out the axes and curves for the three horizons of growth. It was helpful in this [...]
