I’m surprised by how my list of website design bad practices is growing. As website analytics become more and more sophisticated, I thought marketers and publishers would drop practices that drive bleeding bounce rates, but offending websites are surprisingly common. Jakob Nielsen’s usability testers may quibble, but here’s my list of bounce-away website practices for [...]
On a search for good visuals on early child development the other day, I suddenly realized that sustainability is not the only change marketing issue suffering from a dearth of quality infographics and compelling message images. Oh there are plenty of gratuitous baby photos tugging at heartstrings, but I found few visuals working hard to [...]
The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind lately. One reason is a recent experience I had when filling out a form to participate in an online forum with people from around the world. The gist of [...]
I’m hoping curiosity got you this far — far enough to scan the first few lines of this post. That’s because I have decided in regard to Twitter chats there are three categories of writers and marketers: those who love Twitter chats, those who hate Twitter chats, and those who haven’t tried them yet. I [...]
I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the page. If the vast majority of people are not doing the desired behavior, then I could not use the social norms theory of change. If you’re a [...]
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good news on this front. While changes made by social media networks and service providers often disrupt marketers, causing small nonprofits and businesses lots of extra work with [...]
If you’re a word person with stories to share, have you ever wondered what your options are for (occasionally and easily) adding video shorts to your blog posts? A video blogger creates a video blog by using primarily video— and you have no desire to go there — but that doesn’t mean you cannot see [...]
