LinkedIn: The Best Value in Social Media Channels?
Here are seven tips to make LinkedIn work hard for you. For many B2B marketers and nonprofit organizations, LinkedIn may be the best value social media network.
Should You Outsource Your Marketing?
Factors to consider before deciding whether to outsource Whether or not to outsource your marketing, in whole or in part, is certainly not a new question. Traditional management resources such as Harvard Business School and CFO magazine have regularly addressed the classic “in-house or outsource,” “build or buy” questions for years, so perhaps that’s why [...]
Incentive Programs and the Impact on Your Brand
For years, studies have shown that providing incentive programs to consumers is a strong way to motivate them to engage in the behaviors you desire. Whether you want to encourage upgrading a purchase or taking a survey, your brand offers an incentive program to give consumers a tangible benefit for their efforts. Incentive programs can [...]
Reframing the Impact of Technology on Our Brains
I was talking with a friend recently about the impact of technology on our brains. This is an old and dear friend from my childhood, a writer and expat who lives in Italy, and someone I don't get the chance to talk with as much as I'd like to. She said: "I'm so tired of [...]
Contests & Sweepstakes: What You Need to Know
Contests are a great way of generating interest and expanding your reach to a target audience. If you want to increase web traffic, reward customers, and gain some new contacts to add to your marketing efforts, then you might want to consider having a contest or sweepstakes give-away.
What Wikileaks Can Teach Us About Buzz
Wikileaks has taken the world by storm, making thousands of confidential documents accessible to the masses. The introduction of social media to our age of information makes even the most sensitive information readily available, as is the case with the Iraq war logs that swept the web like wildfire. As marketers, it’s our job to find ways to harness this capacity for our brands, and for some, Wikileaks might have the right idea.
Do You need a Mobile Website?
Image by ttcopley via Flickr Are you wondering if you need a mobile website? It is nothing new to consider screen size and resolution when you make decisions on the design of a template, theme or skin for a website. But increasingly, an additional display does need to be factored into design considerations. [...]
