LinkedIn: The Best Value in Social Media Channels?
Here are seven tips to make LinkedIn work hard for you. For many B2B marketers and nonprofit organizations, LinkedIn may be the best value social media network.
What Wikileaks Can Teach Us About Buzz
Wikileaks has taken the world by storm, making thousands of confidential documents accessible to the masses. The introduction of social media to our age of information makes even the most sensitive information readily available, as is the case with the Iraq war logs that swept the web like wildfire. As marketers, it’s our job to find ways to harness this capacity for our brands, and for some, Wikileaks might have the right idea.
Public Relations in the Age of Instant Gratification
Image by DoktorSpinn via Flickr Quick and easy, three simple steps, amazing results in 30 days or less! Everywhere we look, we’re inundated with messages that offer the promise of fast, easy results. And in our immediate-gratification, attention-deficit society, if we don’t get fast, easy results, we’re not happy. In the public relations [...]
Paid, Owned, Earned Media: Are You in the Right Place?
Heard the terms "paid, owned and earned media" bandied about? You need to know if you're in the right place whether you're promoting social change or a brand, and the POEM framework is a helpful strategy tool.
Children Growing up in the Digital Age: A Parent’s View
Image via Wikipedia I’ll never forget the time when my then-five-year-old daughter asked a question at the dinner table. Neither my husband or I knew the answer, so she chirped, “Let’s Google it!” She got up from the table and headed for the computer. My husband and I looked at each other half smiling, half [...]
Reaching Seniors with Online Health Information
Online health information. Definitely not the most intriguing or sexy topic for many readers but I find it interesting for two reasons. We currently work with a client that this information directly pertains to, and as I’ve mentioned in previous health-related posts, I grew up in a family of doctors so health information has always [...]
Mercedes Benz Rolls Out Groundbreaking Social Media Campaign?
So you’ve dabbled in Twitter, have a semi-updated Facebook page, and really don’t see any need to invest additional time? Unfortunately, that means you’ve just lost a chance at winning a 2012 Mercedes C250 coupe. There are heaps of strategies when it comes to using social media for your business, but is Mercedes’ giveaway really [...]
