Do you use email for your business? Many small businesses don't realize they must comply with the federal CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing). Here are five common email marketing myths that can get you into trouble: Myth #1: Can-Spam is only for big business with bulk email Not so. The [...]
Photo by Krikit Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The Dragonfly Effect by Jennifer Aaker and Andy Smith is an essential read. As an avid reader and long-time practitioner of 'selling good,' I didn't expect to think so. Subtitle Allergy It was [...]
Share your work! We have several articles here about using other people's content on your website, depending on what licenses they've used, but we haven't touched on the idea of how you should go about licensing your own content for use on the web. In this post, I've gathered some resources regarding intellectual property licensing, [...]
As you plan you website project, don’t forget to include all the steps when comparing services and prices, and decide what you are willing and capable of doing yourself and what you are willing to hire out.
FSC is the Forest Stewardship Council, which is an independent organization that promotes responsible forestry.
An article in eMarketer caught my attention recently. Entitled “Focusing on Analytics and Accountability,” the article was a discussion about how marketers are working to establish stronger measurements to support marketing effectiveness. Although establishing success metrics is a fundamental component of our firm’s process and always has been, the concept of measuring marketing effectiveness seems [...]
