What is a landing page? A landing page is simply the page your visitors land on after they type in or click a link. The link can be on a Search Engine Results Page (SERP) or from an article or often from an advertisement. The purpose of any landing page on your website is specifically to [...]
In my last post, I wrote about the power that comes from integrating your external marketing and public relations activities. One often overlooked element of integration, which is essential to the success of your efforts, relies on a very important internal factor: your employees. Your employees — whether they are on the frontlines talking directly with your [...]
The other day I received a call from a student studying public relations. He wanted to know what my advice was for someone looking to enter the PR field. Honestly, I still feel like I’m in college but alas I am not. So here is a short list of things that I wish I had actually retained/been [...]
We’re almost a full month into 2012 and most businesses, small and large, either have their marketing and public relations plans in place for 2012 or are still trying to figure out what 2012 will look like for them. For many smaller businesses, this decision can be daunting because you know there is limited time [...]
The start of a new year always brings its share of articles and posts on resolutions or trends to watch for in the coming year or summaries of the year just ended. Don’t worry, this is not one of those. I came across a post in some PR-related readings that stated “integration” would be a trend [...]
I remember when I first got married and changed my name from Pam Reach to Pam Baker... the name didn’t feel like “me.” I said on more than one occasion that Pam Baker is someone who has a long blonde ponytail, bakes a lot of brownies, and is very “crafty.” At the time of our wedding [...]
Good causes suffered from a rash of poorly conceived ads in 2011. The usual culprit was a concept with strong words and images designed to be ‘edgy’, but which instead ended up with shock for shock’s value (or perhaps an agency’s desire for awards) and unintended consequences. Two campaigns stand out as particularly regrettable because [...]
