When something shiny and new surfaces, how do you decide if you want to be a marketing innovator or an early adopter? Do you know if Google+ is for you? As a small business or nonprofit, you know you can’t waste time and money chasing after every shiny object, yet winning big these days — [...]
In public relations, the “holy grail” is getting our client an interview with the media in hopes of having a wonderful story result. To help our clients prepare for interviews, we often provide media training for key people within the organization. This includes those people beyond the CEO who are comfortable, personable, knowledgeable, good communicators [...]
Members of the global wind energy industry gathered in Anaheim, California last month for its annual conference. During the three-day event, wind energy articles made their way into the news columns—only to quiet down again after the conference ended and everyone went home. Since our firm began following the wind energy industry in the [...]
So this weekend I had a great time connecting with and visiting one of my three older brothers. As a group, my siblings and I have some pressing family business and decisions that need to be addressed. My brother admonished me about the fact that I hate having telephone discussions, and also pointed out that [...]
This cyclical marketing debate frustrates me: Is marketing a science, or an art, or some trendy mix of both? The cycles can suddenly make clients feel pressured to produce data-driven rationales in the midst of a successful multi-year campaign, or conversely, suddenly want to ignore the numbers entirely and focus only on the ‘artistic expression’ [...]
News flash: Change is hard. Sustaining change is even harder. I know this because I am in the midst of changing my diet in an effort to improve my health. My family and co-workers will tell you that witnessing this dietary change is not any fun, either. (I repeat the phrase “I am SO hungry” often. I [...]
Factors to consider before deciding whether to outsource Whether or not to outsource your marketing, in whole or in part, is certainly not a new question. Traditional management resources such as Harvard Business School and CFO magazine have regularly addressed the classic “in-house or outsource,” “build or buy” questions for years, so perhaps that’s why [...]
