Mission-Driven Marketing, Focus and Fear
I am worried. My fear is the blistering acceleration of focus poverty may soon make effective mission driven marketing all but impossible. What can you do?
Corrections and Comments: Who does what and when?
We wrote about asking the media for retractions and corrections in a post last year. Recent client news and questions spurred us to revisit this topic and add some tips for handling online comments to news stories. How and when to ask for a correction Before news was available online and around the clock, a [...]
How Inbound Marketing Metrics Will Save Public Relations
After years of struggling to quantify PR's impact on business outcomes, time to celebrate. Here's how inbound marketing metrics will save public relations.
Changing Minds: The science behind visual storytelling
Do you feel that? That tugging sensation on your heart? The science behind visual storytelling explains why, and what that means for changemakers.
Earned Media Versus Paid Media: Know the difference
We’ve written before about paid, owned, and earned media channels. Simply put, paid media is an advertisement--content that you develop and pay someone else to publish somewhere whether in a newspaper or online. Owned media is content you develop, publish and own -- like a brochure, product sales sheet or your website or blog. And [...]
Reluctant Marketer: Why the triple bottom line norm?
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple bottom line company from others, you start to become uncomfortable. It’s as if you feel — this is not a conscious response I’m observing – it’s as if you feel [...]
Social Marketing: Hope for the Future?
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called social business marketing. Instead I want to share the latest developments in a field of critical importance to anyone who cares about positive, lasting change for good. (That [...]
