Banksy is a street artist and international man of mystery. He is a worldwide phenomenon, yet no one has ever seen his face. But for a few instances, he doesn't do gallery shows or commercial pieces. His art is often thought-provoking, humorous and as graffiti art, usually illegal. He is in high demand around the world. [...]
We’ve written before about the importance of making emotional connections when telling your story. Stories that touch, are stories remembered.
Fishing for a story hook. In the world of public relations (PR), that means focusing on the heart of the story. In the marketing/PR agency domain, we are regularly approached to promote a story for the sake of promoting the story presented to us by a client. Often times, that story is not of interest [...]
Our dear sweet dog, Maggie, passed this week and we have been reflecting on what an impact she made on us over the past 13 years. She was a little brown lab, but her presence was huge. Tail wagging every time anyone came to the door, always ready to play, swim, hike, walk or run--always [...]
Measurable, flexible, cost-effective – Google AdWords paid search advertising sounds great, right?!?! Not that I’m getting older or anything, but it’s going on two decades (since my early days in NYC at Digitas) when I first heard paid search engine marketing presented as a silver bullet. Wiser now, I know there is no such thing [...]
On a search for good visuals on early child development the other day, I suddenly realized that sustainability is not the only change marketing issue suffering from a dearth of quality infographics and compelling message images. Oh there are plenty of gratuitous baby photos tugging at heartstrings, but I found few visuals working hard to [...]
So your business story made the newspaper but it’s wrong. At least that’s how you may see it when something you’ve said has come back to haunt you. Or, perhaps there was a fact, date or name that was incorrect. Clients sometimes ask if we would request that a news editor retract a story in [...]
