Word of mouth referrals are a great way to bring in new business whether you’re a business-to-business or business-to-consumer organization. But word of mouth alone won’t guarantee you a new customer or client. One person’s mention of your business to another is what gets you on the radar of a potential customer. Once they know [...]
The weekend of August 26-28 in Burlington, Vermont was slated as “move-in” weekend for the University of Vermont as well as Champlain College. It’s full of chaos and nonsense as parents, new students, and orientation leaders try to figure out where to go next. On my way to work Friday the 26th I got stuck [...]
When something shiny and new surfaces, how do you decide if you want to be a marketing innovator or an early adopter? Do you know if Google+ is for you? As a small business or nonprofit, you know you can’t waste time and money chasing after every shiny object, yet winning big these days — [...]
Image via Wikipedia I’ll never forget the time when my then-five-year-old daughter asked a question at the dinner table. Neither my husband or I knew the answer, so she chirped, “Let’s Google it!” She got up from the table and headed for the computer. My husband and I looked at each other half smiling, half [...]
I confess, I'm a research junkie, particularly when it comes to shopping. So reading endless customer product reviews is right up my alley. That's just one of the reasons why I found a recent article from eMarketer on the influence of customer product reviews interesting, that and it's well-timed publication just before the full blown launch [...]
Some things never change — for example, my aversion to our home phone ringing at any time of day. It's true, I cringe and sigh in total exasperation every single time the phone rings. I don’t mind the blinking on the answering machine at all (because “YES! I MISSED a call! Great!) But when the phone rings, [...]
Nielsen, one of the advertising industry's oldest and most respected research companies, is taking consumer marketers to task by challenging them (and us) to rethink the old belief that marketing to those 50 and older is a waste of ad dollars. This probably seems absurd to many advertising firms, after all, the 18 to 49 [...]
