Recently I have been running from one marketing project to a public relations and promotional effort, then bouncing between fall sports practices, volunteer commitments, making necessary visits to major appliance stores, frequently communicating with contractors, then back to writing a strategic marketing plan and following up with the media to meet yet another deadline. In [...]
The weekend of August 26-28 in Burlington, Vermont was slated as “move-in” weekend for the University of Vermont as well as Champlain College. It’s full of chaos and nonsense as parents, new students, and orientation leaders try to figure out where to go next. On my way to work Friday the 26th I got stuck [...]
This is not another blog post about developing a comprehensive, well-defined social media strategy. This is not a blog post discussing the importance of developing enticing content on Twitter so your audience deems it “retweet worthy.” This is about who I love to follow on Twitter and why. It is my hope that you may certainly [...]
Since my last blog several weeks ago, I ran across an interview online with Noelle Hancock, author of a new book called My Year With Eleanor. Following a sudden layoff from her steady writing job, Hancock read an inspirational quote from First Lady Eleanor Roosevelt: Do one thing every day that scares you. This quote [...]
With the ever-increasing options to post and share your favorite web content, has come a sudden influx of new social media “buttons.” These buttons are one-click conveniences that appear on a blog post, website, or email message and allow for easy propagation of content across your social network. Buttons, Buttons Everywhere Take our very own [...]
Noodling is what I call it. Everyone has his or her own way to describe where good ideas come from, but for me, noodling just sounds like how it feels. The Temptation That first flicker of an idea asks to be shared and explored, gently — wherever it originates. You may not recognize it yet [...]
Image by juliejordanscott via Flickr “What can I write about?” That’s usually the first question a client asks when we talk about starting a company blog. It's likely to be your first question too. (Hey, it’s the first question I asked when our company decided to start a blog!) Despite the fact that [...]
