More is better. This consumption-based philosophy seems to pervade our way of thinking, our way of doing business, our choices and actions—in short, our way of everything. Most companies base their success on bringing in increasing amounts of revenue, creating more products, and growing more customers. It’s a ‘constant growth = survival’ formula. But is [...]
As the year comes to a close and with the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect the most popular blog posts produced by our awesome Marketing Partners team over the last year. Looking back frames a picture that includes new marketing communication issues for values-based organizations, as well [...]
Consistent values-based communication. We believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues, and strategies that emphasize shared values. So when my 14-year old grandniece asked “Why?” -- the question brought me up short.
Guest blogger Kelsey Barton is a student at Tufts University who calls Shelburne, VT her home. I was reading the paper[1] last week, and in the cartoon section was a comic strip about the working conditions experienced by a student intern from Duke University. The humor is in the ever-so-slight(?) exaggeration of the intern experience. [...]
If you’re not alert, it’s easier than ever to be snookered these days. You are trying to reduce your environmental impact and so you specify your new brochure should be on certified “green” paper. Environmental certifications on paper products are helpful because they can reassure us that we’re making sound purchasing decisions. But not all [...]
Heard the terms "paid, owned and earned media" bandied about? You need to know if you're in the right place whether you're promoting social change or a brand, and the POEM framework is a helpful strategy tool.
While there are many resources available on how to select a marketing agency, (aka advertising agency, creative shop or PR firm), there is very little information on how to make the relationship work effectively once you have made your decision. After many years on both the client and the agency side of such relationships, I've [...]
