Image by DoktorSpinn via Flickr Quick and easy, three simple steps, amazing results in 30 days or less! Everywhere we look, we’re inundated with messages that offer the promise of fast, easy results. And in our immediate-gratification, attention-deficit society, if we don’t get fast, easy results, we’re not happy. In the public relations [...]
Cause marketing has traditionally been a program strategy reserved primarily to reach women, and more recently, Millennials. However, results from the new Cause Survey from PRWeek/Barkley indicates that men care about causes too and should not be overlooked as a target audience segment for cause marketing campaigns. Men are overlooked for cause marketing The PRWeek/Barkley [...]
Heard the terms "paid, owned and earned media" bandied about? You need to know if you're in the right place whether you're promoting social change or a brand, and the POEM framework is a helpful strategy tool.
Does traditional direct mail still work? It seems that everywhere you look there is a chance to win an iPad, new car or $10,000. It’s become difficult even to surf the web without being bombarded with 1995-style flashing banner ads begging the user to click for a chance to win or better yet, [...]
Image via Wikipedia I’ll never forget the time when my then-five-year-old daughter asked a question at the dinner table. Neither my husband or I knew the answer, so she chirped, “Let’s Google it!” She got up from the table and headed for the computer. My husband and I looked at each other half smiling, half [...]
Online health information. Definitely not the most intriguing or sexy topic for many readers but I find it interesting for two reasons. We currently work with a client that this information directly pertains to, and as I’ve mentioned in previous health-related posts, I grew up in a family of doctors so health information has always [...]
So you’ve dabbled in Twitter, have a semi-updated Facebook page, and really don’t see any need to invest additional time? Unfortunately, that means you’ve just lost a chance at winning a 2012 Mercedes C250 coupe. There are heaps of strategies when it comes to using social media for your business, but is Mercedes’ giveaway really [...]
