Things change. In our fast-paced world, nothing seems to change more rapidly than the technology industry. Not only are computers and other technology constantly evolving, but demand for mobile devices and the information received on them is in constant demand from consumers. That information - also known as content - will be in even higher [...]
Ever feel like there will never be enough time to use social media effectively? The social media networks change constantly. Conquering all the guru guidelines and best practices is a full-time job. And that’s on top of your already more-than-busy office calendar. Sure, you and your team can devour books and blog posts, go to [...]
As my three girls grow up, I am highly attuned to how young girls and women are now portrayed in everything from advertisements to movies. The images in magazines, commercials, billboards, cereal boxes (they’re everywhere!) would usually wash over me as noise. Now, I pay attention to all of them. I don’t like a lot [...]
Inappropriate ads from major brands are no surprise. But it's disappointing to see more good causes hurt by bad ads in misguided social marketing campaigns.
In the social media world, the mantra is “relationships, relationships, relationships.” Here are four must-have social media tips for nonprofits to build those relationships.
I’m not referring to my three young daughters’ Christmas list. (FYI, there will not be a puppy under the tree this year.) I am referring to the holiday shoppers. I wonder: are retailers simply delivering what holiday shoppers want, or have they created a culture where consumers expect and even demand big discounts?
As a solo professional or small business owner, you work hard every day to connect with your customers, peers and other professionals in your industry. We're not talking the kind of connections made via phone or email, but connecting and networking with others who will help make you more productive and successful. One answer for [...]
