FDA proposed anti-tobacco warning Last year the U.S. government passed a law mandating graphic warnings on cigarette packaging by June 22, 2011 in an effort to combat smoking. This past week, on November 10, the FDA released their proposed warnings. For anyone who hasn’t come in contact with the nauseating images already implemented [...]
Some things never change — for example, my aversion to our home phone ringing at any time of day. It's true, I cringe and sigh in total exasperation every single time the phone rings. I don’t mind the blinking on the answering machine at all (because “YES! I MISSED a call! Great!) But when the phone rings, [...]
It's what people do that counts. Not what they're aware of. Or what they think. Or what you tell them. But you know that. If you have been involved in social marketing or change work for any length of time though, you've probably wrestled with the challenge of moving beyond creating awareness to motivating action. [...]
I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts to change minds or advance an issue. Really, I should know better. Facts are not what change peoples' mindsets. Frames are.
Image by ocean.flynn via Flickr In schools these days, children are learning about climate change and (in my children’s school, at least) lessons are linked to the melting ice caps and survival of the cute little polar bears. Sometimes around our dinner table, you’ll hear conversations about the importance of using less electricity, [...]
thoughts about the spilling sunshine that often eludes Vermont, and the potential for producing solar electricity
...the horror stories I hear from other parents and see on the news surrounding teens, texting, videochats – cause me some anxiety.
