I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the page. If the vast majority of people are not doing the desired behavior, then I could not use the social norms theory of change. If you’re a [...]
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list. It was #10, however, that stopped [...]
Mindful marketing, red canoes and loons mingled in my meditations lately. Meditation is something I typically do through the lens of a camera. It’s how I take time for myself and stay mindful in how I “see” the world both literally and figuratively. Allowing myself to reframe how I engage with the various events in [...]
As I flicked through a group of RSS and Twitter feeds for a client in education recently, I came across a sketch that made me chuckle in recognition. Bill Ferriter, a.k.a. @plugusin on Twitter, posted a reminder for educators: “What do You Want Kids to Do With Technology?” I chuckled to myself because several of [...]
Summer can be a deceptively dangerous season, both personally and professionally. Personally, my summer “to do” list is growing about as fast as the days are going by. I have many projects around the house that I thought I would get done this month – if the weather cooperates. But it seems my list is [...]
We’ve written before about the different types of media. But it’s a topic worth revisiting. The media landscape has changed dramatically since I began my career as a copywriter in a small Midwest advertising agency more than 25 years ago. This agency worked exclusively with paid media. Back then, paid media consisted of radio, TV [...]
Yes! The media has contacted you and they want to interview you for a feature story related to your industry. Earned media: it’s what every business owner hopes for. “But wait,” you think. “Now I’m nervous…what if I stumble on my words…what if my mind goes blank…what if…” Relax. The following tips will help you [...]
