Do you know how your brand will behave and communicate during a crisis or natural disaster? Sandy’s destruction to New York and New Jersey continues to shock the nation as more pictures and videos become available from news affiliates, personal Facebook and Twitter accounts and Coast Guard and other military helicopters. The news has hit [...]
PR tactics and professional hockey haven't always been connected terms. Roughly a year ago I wrote about the NBA Lockout and its Marketing Effects. Well here we are in 2012 and all the same is holding true for the current situation in my favorite sport of hockey, and it is taking a toll on us [...]
I read an interesting blog during NYC’s fashion week by a woman in her 50s, wondering why designers target young consumers and do not pay much attention to older buyers. So I got to wondering the same thing. I am used to seeing skinny models – and ever younger ones on the runway and on [...]
The US Postal Service (USPS) has been in the news a lot lately. They have been losing money and recently defaulted on a future-retiree health-care payment to the U.S. Treasury. Image taken by User:Minesweeper on December 14, 2003 and released into the public domain. From left to right, the post boxes belong to FedEx [...]
When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. [...]
This week's plan to do list (Photo credit: the green gables) While scanning Time.com I noticed they currently have a list of “11 Great Secret Service Code Names.” I couldn’t resist. I had to read this list – love the whole Secret Service spy thing! It got me thinking about lists. Not [...]
In today’s overcrowded media marketplace, nonprofits and values-based businesses struggle to achieve a shared communication goal — changing minds, the challenge of moving beyond creating awareness to motivating action. Thankfully, effective storytelling techniques are now recognized (and documented) as a shared solution to this increasing challenge. Today, you can either learn to tell stories that [...]
