Contests are a great way of generating interest and expanding your reach to a target audience. If you want to increase web traffic, reward customers, and gain some new contacts to add to your marketing efforts, then you might want to consider having a contest or sweepstakes give-away.
What do you do when the page is blank? As I look outside my window and see the mountains of surrounding, deep, clean, crisp, clear white snow banks — I think about how many things I love that are white. New clean white sheets on a freshly made bed, fluffy white mashed potatoes, white jeans, [...]
Does traditional direct mail still work? It seems that everywhere you look there is a chance to win an iPad, new car or $10,000. It’s become difficult even to surf the web without being bombarded with 1995-style flashing banner ads begging the user to click for a chance to win or better yet, [...]
So you’ve dabbled in Twitter, have a semi-updated Facebook page, and really don’t see any need to invest additional time? Unfortunately, that means you’ve just lost a chance at winning a 2012 Mercedes C250 coupe. There are heaps of strategies when it comes to using social media for your business, but is Mercedes’ giveaway really [...]
SHARE! One of life’s first lessons seems to have changed to “send content to as many of your friends in as many circles as you can with the click of a button.” The nice thing about online sharing though is you don’t have to wait your turn to get it back. Share on Facebook! Tweet [...]
When my parents travel from Illinois each summer to spend a few months on Lake Champlain with us, our evening entertainment (besides the sports game that happens to be on TV in the background) is playing Scrabble®. Okay, so how do I get from Scrabble to marketing communications? It's really not much of a stretch. [...]
It occurred to me not too long ago that the world of education has really changed dramatically for younger children since the advent of the iPhone and other smartphones. Personally, my only experience is with the iPhone and how it has captivated my 2½ year-old daughter’s attention and illustrated a fundamental change in how we [...]
