pbaker

About Pam Baker

Pam is a writer and project manager with a special knack for exceeding clients' expectations while keeping an eye on crazy deadlines and budgets. Pam writes about writing, and the craziness in the lives of many of today’s families — especially those with teenagers in the house.

Organization: Inherited Gene, Learned Skill or New App?

By |2017-07-15T13:16:44-04:00November 8th, 2012|Tools and Technology|

As (many?) parents of teenagers will attest – getting through high school means that your house gets TRASHED by random college junk mail, textbooks, broken pencils, and yes, even in this digital age, lots and lots of papers, strewn everywhere.  (Don’t even get me started on the laundry…)  We have begged, cajoled, bribed, and thrown [...]

Marketing and Youth: Wasted on the Young?

By |2017-07-15T13:16:45-04:00October 11th, 2012|Advertising and Media, Marketing Strategy, Words, Language and Labels|

I read an interesting blog during NYC’s fashion week by a woman in her 50s, wondering why designers target young consumers and do not pay much attention to older buyers.  So I got to wondering the same thing.  I am used to seeing skinny models – and ever younger ones on the runway and on [...]

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Want to get Noticed? Make a List!

By |2021-08-30T14:56:22-04:00September 13th, 2012|Communication and Marketing, Fun|

This week's plan to do list (Photo credit: the green gables) While scanning Time.com I noticed they currently have a list of “11 Great Secret Service Code Names.”  I couldn’t resist.  I had to read this list – love the whole Secret Service spy thing!  It got me thinking about lists.  Not [...]

Don’t you just love clever? SI headlines are the best

By |2017-07-15T13:16:47-04:00July 19th, 2012|Creativity, Fun, Words, Language and Labels|

We all understand that headlines are written in such a way to capture your attention.  And headlines and headings on a webpage are opportunities to incorporate key words and help search engine optimization.So that’s all well and good, pretty logical. But when I pick up an issue of Sports Illustrated, I am often blown away [...]

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Who knew? Observations from Charles Duhigg’s The Power of Habit

By |2017-07-15T13:16:49-04:00May 24th, 2012|Book Reviews, Leadership|

I could write a book about Charles Duhigg’s best-selling book called The Power of Habit... but I won’t because I could never do it any justice. Suffice it to say I recommend this best seller and that I found it loaded with insights that are applicable to all professions and to “real life” as well. [...]

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Website Favs from a Non-Designer

By |2017-07-15T13:16:50-04:00March 29th, 2012|Advertising and Media, Website Design and Development|

One of my favorite parts of my job is the intersection of the written words and artistic design/visuals.  Since strategizing, defining, and writing are my usual “duties” and involve filling the “blank” page with prose, it is always a thrill to see how transformed a document becomes when given time and attention from a graphic [...]

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