There is a Difference Social marketing and social media marketing: Two very similar phrases with completely different meanings, applications and histories. Unfortunately, as the public, the media and even marketing and advertising professionals started to use these terms interchangeably, considerable confusion has resulted. Working at a firm that specializes in social marketing, I’ve become increasingly [...]
We all become comfortable with terminology and acronyms we use every day. But for effective communication, it is a huge mistake for a number of reasons.
Image via Wikipedia Storytelling Do you remember being read stories when you were a child or more recently, perhaps, reading to your own children? It always amazed me that my children wanted to listen to the same stories over and over again. With children the appeal often comes from the rhyming words, short [...]
Very early in my career I spent ten years working for a national environmental consulting firm in the marketing department. At times the company struggled to maintain success in many varied geographic locations as well as in different specialized professional service sectors. One office or group of engineers would be “bringing home a lot of bacon” — [...]
For years, studies have shown that providing incentive programs to consumers is a strong way to motivate them to engage in the behaviors you desire. Whether you want to encourage upgrading a purchase or taking a survey, your brand offers an incentive program to give consumers a tangible benefit for their efforts. Incentive programs can [...]
Wikileaks has taken the world by storm, making thousands of confidential documents accessible to the masses. The introduction of social media to our age of information makes even the most sensitive information readily available, as is the case with the Iraq war logs that swept the web like wildfire. As marketers, it’s our job to find ways to harness this capacity for our brands, and for some, Wikileaks might have the right idea.
Image by DoktorSpinn via Flickr Quick and easy, three simple steps, amazing results in 30 days or less! Everywhere we look, we’re inundated with messages that offer the promise of fast, easy results. And in our immediate-gratification, attention-deficit society, if we don’t get fast, easy results, we’re not happy. In the public relations [...]
