What do you do when the page is blank? As I look outside my window and see the mountains of surrounding, deep, clean, crisp, clear white snow banks — I think about how many things I love that are white. New clean white sheets on a freshly made bed, fluffy white mashed potatoes, white jeans, [...]
Cause marketing has traditionally been a program strategy reserved primarily to reach women, and more recently, Millennials. However, results from the new Cause Survey from PRWeek/Barkley indicates that men care about causes too and should not be overlooked as a target audience segment for cause marketing campaigns. Men are overlooked for cause marketing The PRWeek/Barkley [...]
Heard the terms "paid, owned and earned media" bandied about? You need to know if you're in the right place whether you're promoting social change or a brand, and the POEM framework is a helpful strategy tool.
With the beginning of the new year, now is the time to plan for your great success. With almost every company there are more things that could be done than time and money to do them. It’s time to plan and prioritize. Here is my list of priorities for 2011.
All of the attention on “social” and “new media” as well as the general opinion that the “old-fashioned newspaper is dead” have created a sense of abandonment among us traditional public relations professionals. It’s not that we don’t experiment and embrace change, of course we need to be open and positioned to capitalize on all [...]
Online health information. Definitely not the most intriguing or sexy topic for many readers but I find it interesting for two reasons. We currently work with a client that this information directly pertains to, and as I’ve mentioned in previous health-related posts, I grew up in a family of doctors so health information has always [...]
While there are many resources available on how to select a marketing agency, (aka advertising agency, creative shop or PR firm), there is very little information on how to make the relationship work effectively once you have made your decision. After many years on both the client and the agency side of such relationships, I've [...]
