Let’s start with a little family history. My dad’s a surgeon, my uncle, an internist. I grew up with computers and the Internet. They did not. Not only were these things foreign because they were raised in another country and grew up in another generation, but as physicians they had no time or interest in [...]
It's what people do that counts. Not what they're aware of. Or what they think. Or what you tell them. But you know that. If you have been involved in social marketing or change work for any length of time though, you've probably wrestled with the challenge of moving beyond creating awareness to motivating action. [...]
When my parents travel from Illinois each summer to spend a few months on Lake Champlain with us, our evening entertainment (besides the sports game that happens to be on TV in the background) is playing Scrabble®. Okay, so how do I get from Scrabble to marketing communications? It's really not much of a stretch. [...]
It’s unlikely that a customer relationship will start simply based on a search engine result.
While this is the second in a series of posts about changing minds and framing, you may be more interested because it could also be considered a confessional about numbers, whole-brain thinking, and how to use social math to illustrate the need for change. Data Can Tell Stories Too You see, I've never quite understood [...]
So here is the cold, hard truth: On the exterior, I look my age to the outside world (best case, “middle-aged”). This is a fact I accept, sometimes. (I don’t buy Oil of Olay, for example, but I do spend a great deal of money to camouflage the undesirable natural color of my hair). On [...]
Beyond the initial startup years or a major industry outreach campaign, most marketers and small business people don't spend a lot of time or money on the legal side of marketing communications. But doing what you've always done, or what you see others do, can leave you red-faced -- or worse, in court -- when guidelines, laws, regulations or enforcement levels change while you're not paying attention. Here are three questions to ask yourself to see if you're at risk.
