Photo by Krikit Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The Dragonfly Effect by Jennifer Aaker and Andy Smith is an essential read. As an avid reader and long-time practitioner of 'selling good,' I didn't expect to think so. Subtitle Allergy It was [...]
With seemingly new networking gadgets and applications coming on the scene almost every day, the world of social media can be an overwhelming place. If you haven’t yet tested these waters —you may be in a shrinking minority—but don’t worry, there’s time. As a public relations professional, it was imperative that I embrace the [...]
Some things never change — for example, my aversion to our home phone ringing at any time of day. It's true, I cringe and sigh in total exasperation every single time the phone rings. I don’t mind the blinking on the answering machine at all (because “YES! I MISSED a call! Great!) But when the phone rings, [...]
SHARE! One of life’s first lessons seems to have changed to “send content to as many of your friends in as many circles as you can with the click of a button.” The nice thing about online sharing though is you don’t have to wait your turn to get it back. Share on Facebook! Tweet [...]
These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about incorporating social media. Don’t we have to have it? Won’t it increase our customer base and revenue and help us leverage our small marketing budget? On the flip side, we find clients coming [...]
How do you know if your customers, especially B2B customers, are using social media networks? If they are, how and where? Two free research-based tools can help.
It’s that time of year again. No, not just warm, sunny Vermont summertime, but vacation time as well. We all love vacation, but last year I enjoyed it even more because I learned about something I had never contemplated before: what it means to disconnect from the social media grid. Growing up, I was able [...]
